COKE VS PEPSI

You have three seconds to choose forever which one you want, NOW CHOOSE!!!!!

Out of all the different types of soft drinks today, these two still are the big hitters. Although they look the same, kind of taste the same and basically are made from the same ingredients, there are still those who whole-heartedly favor one side over the other.

The picture above explains how the two are different; basically, Coke is the older, more traditional standard of cola. The Coca-Cola writing and symbols in the above picture are more traditional with the old school girl holding a glass bottle like from back in the day. They have been the golden standard ever since anyone can remember and they were good at it. 

Pepsi, on the other hand, is the young up-and-coming punk, the proverbial little brother who doesn't care about anything but is great at everything. (If you have younger siblings than you get what I just said, if not think of the new guy at the office who gets everything right the first try every time.) Pepsi is the young, attractive pop-star who is all about the glitz n' glam of the cola world. Look how they don't even have their name capitalized, they're just like yeah this is our name and we're good, no big deal. 

Coke has it's edge in advertising, which is they are grandfathered into the cola world and use their traditional style to keep their audience happy and filled with Coke. However, Pepsi however, came in strong years ago when they did the public blind taste tests and showed it on air letting people know that just because their name isn't Coke doesn't mean they can't put out some great tasting cola.

(I know the video is old and from Australia, but it is the same concept and there are plenty more just like it)

I like pepsi's ad campaigns, grabbing the attention of the younger crowd so they could build from the ground up. They present themselves as the hot new thing, the party person, the young hip cola compared to it's counterpart old faithful.

Coke has put out a new campaign that uses social media as a way to get it's name out there. #shareacoke This is a great way to utilize new age tools and not depend solely on their name to sell their product, as they are stepping away from the comfort zone.

 

When it comes down to it, they both taste good and I wouldn't mind having either one right now cause it's so hot out here in Cali, but thats besides the point. They both are hugely profitable, as both companies have plenty of contingencies in case these two heavy hitters fail to produce and whichever side you choose will not be based solely on taste but the whole company and it's advertising. 

Storyselling at it's finest

AM/PM has too much good stuff, even funny commercials!!!

https://www.youtube.com/watch?v=De483vdNGdA

It's been a while since I posted about content marketing, but this commercial had me laughing so I had to. Check it out right above or below the post, it's about these two dudes who meet randomly in an AM/PM and have a moment.

I know content marketing isn't supposed to tell what is actually being sold, but this is basically the same thing.

It makes people see what is offered at AM/PM, hot dogs with all the fixin's you could want, and how it could be customized to fit any persons UNI-que style. Get it, UNI, aw well.

Although the commercial is only fifteen seconds long, it does tell a story to the audience that this is the spot to go whenever you have a sudden urge to splurge. Their food and drink stations are too much good stuff, and their marketing team is all good stuff!

Anytime I actually watch a commercial without flipping the channel is because of a reason, the reason this one kept me on the hook was because it is just stupid funny and it makes me laugh.

Thats what I call good story selling.

https://www.youtube.com/watch?v=De483vdNGdA

Most Interesting Man in the World

Who doesn't love this guy? I mean, I have no idea who he is or why Dos Equis picked him for the spot, but who cares these commercials are fun!

they said his enemies list him as an emergency contact? Who thinks of stuff like this?

anyways, I love how not once do they mention the beer brewing process or how magnificent it tastes, or how well it goes when making a Michelada. My fellow Latinos will know what that is.

this is content marketing at it's best, using the popularity of this man and his awesome beard to sell this product.

story selling 101.

1% is only 1%

Capital One has this new Quicksilver card that "awards" its' users a whopping 1% cash back option on all their purchases.

Hello!!!!! Am I the only person that went to basic math class!

ONE percent is almost nothing!! Capital One comes hard at you saying that it unlimited and how cash back will be applied to any purchases being made. This is all fine and dandy, until you look how much the apr will be and how much of a difference it will be.

This is content marketing because although they are letting the consumer what they do specifically, or how Quicksilver differentiates this card from other cards, they are selling this lavish lifestyle that could be obtained if you use this card.

They let the consumer know that with this celebrity endorsor and a couple huge purchases to make the cash back actually mean something, this card is going to change their lives for the better. How will they do this? They can't, its an empty promise that is just going to get whoever uses the card more bills at the beginning of the month.

Story Selling at its best. capitalone.com/quicksilver

Aren't you tired of that dude on t.v. that is always yelling about going back to school and how lazy you are and how much you suck at life and how cool he is because he has a sideways hat. 

Well, you are not alone my friend, I also am sick and tired of that fool on t.v. talking about how great life will be as long as you go back to school with Everest. 

www.everest.edu

I am actually surprised that there is not a .com at the end of this, because it is a trade school after all; and these are about as much money as you would pay at a private university. 

I am tired of these little commercials they run because it makes it seem like going there and graduating is so simple and that anyone can do it. False. Some people just do not test well, or can not handle authority so going back to school is not the right fit for them. I also do not like the fact they promise a better future as long as you go back to school, and how simple it will be as long as you pick up the phone and call!

They do not let you know, however, that you need to put in countless hours of studying, to go along with more stress than you are used to, while you are getting sped through these courses not a person but just another paycheck for them. You still have to pass the classes and get through school, and then you have a better CHANCE of getting a job. Nothing in life is guaranteed, not even after completing this trade school.

I wish they would stop targeting people are easily susceptible to making these snap decisions and who think that as long as they become part of the Everest family, they will have a much better life. 

Really??? Aprons???

I understand the analogy Progressive Auto Insurance is trying to convey here; that they never quit the job early like every other person who works anywhere else besides in a cozy little cubicle.

Hello!! You all work in an air conditioned office where if you did wear an apron you would be ridiculed and thought of as a weirdo and probably asked to go home.

You are nothing like people who work anywhere with an apron, so do not try and compare yourselves to them unless it is a comparison of how much you hate paying for car insurance! Which by the way should be an optional expense and not mandatory to have. I am speaking on behalf of everyone else who has NEVER gotten into an accident, yes, the people who actually paid attention in driving school.

And yes, Flo is the perfect example of a "dramatic flourish", and being "glamorous"; which brings up my last point.

You do not need to work hard because people NEED your service. It is a simple business that requires no heart or soul but the exact opposite; being robots making the uber rich even uber richer!

Framily or Frenemy? How to successfully use a pyramid scheme

So Sprint has this new thing they are doing called  the Framily plan. I know, stupid right; what is this fourth grade phone planning now? Anyways, check out their commercial. 

So it's really only 25 bucks a month? Well yeah, after you sign up at least seven people, and after the second billing plan; that is of course, after you sign up seven six different people for their company!

This is basically a pyramid scheme being rubbed in the faces of people who are addicted to phone technology by promising a better tomorrow, (lower monthly payment), as long as they get more people under their belt. 

Also, they only give you ONE gigabit of data, which is nothing now-a-days when downloading apps is easy and only takes about a minute. But do not fret smart phone users because you can also "customize" your plan so you could get unlimited or THREE gigs of data. Of course customize really means that you will not pay the glorified $25 a month but up to $45 in order to keep up with social media.

Also, I do not like how they do not talk about their service; from what I saw on Youtube, which is not credible just people given voices, is that they do not come anywhere near the other top providers when it comes to reliability and customer service.

Lastly, I saw one of the ads which stated at the end that best way to use this plan was to buy a smart phone from them. Obviously, this is not unlike any other provider or carrier, but it just ticks me off that they have the gall to say their plan, which only gives ONE gig of data should be used on a smart phone which has the capacity to use about hundred times that in a single day. (OK maybe not a day) But do not fret yet again, they offer payment plans for these phones that take two years to pay off.

So I ask you; is this a pyramid scheme that frenemies would use, or your supposed "Framily"?

Technically, it is NOT always friday

I'm sure by now, most people have heard of the chain of restaurants called TGI Fridays. (If you haven't than you should get out more, go meet some nice friendly people.)

Anyways, their slogan or tag-line is, "In here, it's always friday", which is actually a great saying to have.

Most people that work 9-5 Monday-Friday beg for the weekend to come, or at least Friday night. This is because they don't have work, and when you don't have work you free yourself up, and when you free yourself up you have a better time, and so on and so on.

There promise to every patron that steps foot in that door is that no matter what day of the week it is they will do their absolute best to ensure that while you eat at their establishment your time there will be awesome. Great times are always BREWING there - get it - which makes it a lot easier to unwind from the pressures of everyday life and just have a grand ol' time.

So even though their statement of everyday being Friday is technically false, I like how committed they are to treating everyday like it is the beginning of the weekend and how much energy is spent making every customer feel like they are on a little vacation.

Who Wanna Drink !

Beer can be drunk out of almost anything; believe me I have had my fair share of funky cups I've sipped this golden elixir from. 

But if you are still a romantic person, one who still believes in taking their time and doing things right then this commercial speaks to you. No one takes this much time making a cup, not even those celebrated birthday cups people design on your birthday. 

Although this does not mean the beer is good by any mean, it offers a promise to the drinker of this beer that even if you do not like the brew or even like drinking out of a chalice, this beer will make you look more sophisticated and romantic. It ain't a bier that says light at the end; it's bold yet stylish, and selecting this beer will make it almost impossible for women to say no to such a suave/sleek man. 

Next time I go out to a bar, I will order one of these beers as long as I could drink out of a chalice and as long as I make sure women are watching in order to get them to think I am a romantic. :)

CAUTION: Hipsters Driving

Yes, it is true. When they graduate from a fixie to a car, there is an actual car company that is trying to get them all to themselves, Honda. Although they are not the only ones, Scion for example, this commercial sings to them like none other.

Something I have seen in L.A. is people putting neon lights on the frames of their fixies to ride around at night. It actually looks cool and futuristic, sort of like Tron, and makes it safer to drive at night.

Will I ever do this? No. Do hipsters do this? Yes.

The commercial has a scene where the Civic has neon lights plastered all over the sides of it driving at night, making it very obvious who is driving this type of vehicle.

Coincidence? I think not!

It also has your prototypical hipster with plaid button ups, tight pants, nerdy but sheek (shabby sheek) appearance, the cool kids who don't follow trends (although this is a trend), and the oddly unique individuals who just can't seem to find their niche.

Honda is letting the underground world know that there are hipsters everywhere; just look for our newest Civic and you will find them. 

http://www.ispot.tv/ad/7fNE/2014-honda-civic-today-is-pretty-great-song-by-vintage-trouble

Smellcome to Manhood

Before I start, these Old Spice commercials are HILARIOUS and I advise you watch them first......... I'll Wait

http://www.youtube.com/watch?v=8M-sAPobpfY

Funny right?

Well if you did not watch them, it's o.k. but, you should.

Anyways, for a while Old Spice has been putting up some funny content in their commercials. The one that I could think of right off the bat is the one of the dude riding a horse backwards on the beach with gold coming out of his eyes, or something like that. These new Smellcome to Manhood commercials are a bit different, but just as funny.

In these new series of ads from Old Spice it shows moms across the world losing their sons; not losing them to war or out at sea, but losing them to Manhood. These stories, accompanied by a hilarious song called the Mom Song, show how easy it is for mothers to lose grasp of their little boys.

This is due to an epidemic of manlier smelling body spray, shampoo/body wash, hair products and whatever else it is this company is putting out.

Obviously, this is not a real epidemic; rather a way for Old Spice to let the public know that yes, they are still the scent women know to be "manly" and that all their little boys who are using them are being treated as such.

These commercials do not say anything about the way the soap destroys bacteria, or how their deodorant lasts all day.

Rather, they put a catchy tune behind a funny series of commercials to demonstrate the lifestyle accompanied by using their products and all the benefits that arise from smelling like an Old Spice Man. By doing this they have created a following on all social media outlets, especially for the younger demographic who are on all aspects of social media.

Brilliant choice of using these little "stories" to get the word out that yes, you can be a man IF you buy our products.

#AmericanImport

Most people watch football because they are huge sports fans; others watch it because they have a spouse or friend that likes the sport. From a marketing perspective, it is fun to watch the Super Bowl because of what is on the screen while the ball is still-the commercials.

These commercials are expensive to say the least, but when the whole country and lots of the world are watching it is a small price to pay to get noticed globally for what you have to say.

Chrysler put on a commercial with legendary artist Bob Dylan for the XLVIII game, and it came out sounding very patriotic. (Sorry Patriots for not making it!) In this commercial it goes onto explain that Chrysler is back; not in a sense that they are going to try and start over, but they are trying to be once again a Super Player in this car manufacturing field, one that has seen the American output slowly and consistently decrease.

They are saying that everywhere, every country, every culture is defined by what they produce. For example, the had to say that the Swiss are excellent watch makers and the Chinese are superb at phone manufacturing. Both of the statements are correct, and what they had Dillon say about Chrysler was very refreshing for Americans, especially those who live in Detroit.

They stated that USA's inept ability to produce the best cars on the market can be seen with their new 200 series model. They also wanted to let the world know they are back on top of things, and just like the rest of the world with their specialties, let America become the dominant force in vehicles again, beginning where it all started.

In our economy we need more exports, because lets face it, we import almost everything! So like the add is saying, the world needs to start buying from us, start purchasing American made products, or
#AmericanImport

http://www.youtube.com/watch?v=KlSn8Isv-3M

What do batteries have to do with football?

http://www.youtube.com/watch?v=u2HD57z4F8E

After learning of this incredible, possibly a once in a lifetime, story I realized that it does not matter where inspiration comes from as long as we do not let that inspiration go to waste.

This young man has had to deal with negativity and doubt his entire life because of a physical impairment. However, he did not let the fact that he is DEAF be his reason for quitting; he made it so that it would actually make him a stronger individual because he would have to try just a little harder at everything.

Coleman's been deaf his entire life so one could say he is "used to it", but that still does not make up for the fact that he cannot hear what is going on in his physical surroundings. Again, he does not let this unfortunate disability disable him in any way.

With the help of Duracell batteries he gets power to the tools that aid him along his life, his hearing aids.

This is a prime example of Content Marketing; selling not only the batteries, but the story that goes along with it as well. In order to distinguish themselves from other battery makers, Duracell differentiates themselves by showing how much their product impacts the lives of everyday people, including deaf NFL running backs.