1% is only 1%

Capital One has this new Quicksilver card that "awards" its' users a whopping 1% cash back option on all their purchases.

Hello!!!!! Am I the only person that went to basic math class!

ONE percent is almost nothing!! Capital One comes hard at you saying that it unlimited and how cash back will be applied to any purchases being made. This is all fine and dandy, until you look how much the apr will be and how much of a difference it will be.

This is content marketing because although they are letting the consumer what they do specifically, or how Quicksilver differentiates this card from other cards, they are selling this lavish lifestyle that could be obtained if you use this card.

They let the consumer know that with this celebrity endorsor and a couple huge purchases to make the cash back actually mean something, this card is going to change their lives for the better. How will they do this? They can't, its an empty promise that is just going to get whoever uses the card more bills at the beginning of the month.

Story Selling at its best. capitalone.com/quicksilver