Most people watch football because they are huge sports fans; others watch it because they have a spouse or friend that likes the sport. From a marketing perspective, it is fun to watch the Super Bowl because of what is on the screen while the ball is still-the commercials.
These commercials are expensive to say the least, but when the whole country and lots of the world are watching it is a small price to pay to get noticed globally for what you have to say.
Chrysler put on a commercial with legendary artist Bob Dylan for the XLVIII game, and it came out sounding very patriotic. (Sorry Patriots for not making it!) In this commercial it goes onto explain that Chrysler is back; not in a sense that they are going to try and start over, but they are trying to be once again a Super Player in this car manufacturing field, one that has seen the American output slowly and consistently decrease.
They are saying that everywhere, every country, every culture is defined by what they produce. For example, the had to say that the Swiss are excellent watch makers and the Chinese are superb at phone manufacturing. Both of the statements are correct, and what they had Dillon say about Chrysler was very refreshing for Americans, especially those who live in Detroit.
They stated that USA's inept ability to produce the best cars on the market can be seen with their new 200 series model. They also wanted to let the world know they are back on top of things, and just like the rest of the world with their specialties, let America become the dominant force in vehicles again, beginning where it all started.
In our economy we need more exports, because lets face it, we import almost everything! So like the add is saying, the world needs to start buying from us, start purchasing American made products, or
#AmericanImport
http://www.youtube.com/watch?v=KlSn8Isv-3M
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