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Tuesday, March 11, 2014

Really??? Aprons???

I understand the analogy Progressive Auto Insurance is trying to convey here; that they never quit the job early like every other person who works anywhere else besides in a cozy little cubicle.

Hello!! You all work in an air conditioned office where if you did wear an apron you would be ridiculed and thought of as a weirdo and probably asked to go home.

You are nothing like people who work anywhere with an apron, so do not try and compare yourselves to them unless it is a comparison of how much you hate paying for car insurance! Which by the way should be an optional expense and not mandatory to have. I am speaking on behalf of everyone else who has NEVER gotten into an accident, yes, the people who actually paid attention in driving school.

And yes, Flo is the perfect example of a "dramatic flourish", and being "glamorous"; which brings up my last point.

You do not need to work hard because people NEED your service. It is a simple business that requires no heart or soul but the exact opposite; being robots making the uber rich even uber richer!


Monday, March 10, 2014

Framily or Frenemy? How to successfully use a pyramid scheme

So Sprint has this new thing they are doing called  the Framily plan. I know, stupid right; what is this fourth grade phone planning now? Anyways, check out their commercial. 

So it's really only 25 bucks a month? Well yeah, after you sign up at least seven people, and after the second billing plan; that is of course, after you sign up seven six different people for their company!

This is basically a pyramid scheme being rubbed in the faces of people who are addicted to phone technology by promising a better tomorrow, (lower monthly payment), as long as they get more people under their belt. 

Also, they only give you ONE gigabit of data, which is nothing now-a-days when downloading apps is easy and only takes about a minute. But do not fret smart phone users because you can also "customize" your plan so you could get unlimited or THREE gigs of data. Of course customize really means that you will not pay the glorified $25 a month but up to $45 in order to keep up with social media.

Also, I do not like how they do not talk about their service; from what I saw on Youtube, which is not credible just people given voices, is that they do not come anywhere near the other top providers when it comes to reliability and customer service.

Lastly, I saw one of the ads which stated at the end that best way to use this plan was to buy a smart phone from them. Obviously, this is not unlike any other provider or carrier, but it just ticks me off that they have the gall to say their plan, which only gives ONE gig of data should be used on a smart phone which has the capacity to use about hundred times that in a single day. (OK maybe not a day) But do not fret yet again, they offer payment plans for these phones that take two years to pay off.

So I ask you; is this a pyramid scheme that frenemies would use, or your supposed "Framily"?

Friday, March 7, 2014

Technically, it is NOT always friday


I'm sure by now, most people have heard of the chain of restaurants called TGI Fridays. (If you haven't than you should get out more, go meet some nice friendly people.)

Anyways, their slogan or tag-line is, "In here, it's always friday", which is actually a great saying to have.

Most people that work 9-5 Monday-Friday beg for the weekend to come, or at least Friday night. This is because they don't have work, and when you don't have work you free yourself up, and when you free yourself up you have a better time, and so on and so on.

There promise to every patron that steps foot in that door is that no matter what day of the week it is they will do their absolute best to ensure that while you eat at their establishment your time there will be awesome. Great times are always BREWING there - get it - which makes it a lot easier to unwind from the pressures of everyday life and just have a grand ol' time.

So even though their statement of everyday being Friday is technically false, I like how committed they are to treating everyday like it is the beginning of the weekend and how much energy is spent making every customer feel like they are on a little vacation.


Who Wanna Drink !


Beer can be drunk out of almost anything; believe me I have had my fair share of funky cups I've sipped this golden elixir from. 

But if you are still a romantic person, one who still believes in taking their time and doing things right then this commercial speaks to you. No one takes this much time making a cup, not even those celebrated birthday cups people design on your birthday. 

Although this does not mean the beer is good by any mean, it offers a promise to the drinker of this beer that even if you do not like the brew or even like drinking out of a chalice, this beer will make you look more sophisticated and romantic. It ain't a bier that says light at the end; it's bold yet stylish, and selecting this beer will make it almost impossible for women to say no to such a suave/sleek man. 

Next time I go out to a bar, I will order one of these beers as long as I could drink out of a chalice and as long as I make sure women are watching in order to get them to think I am a romantic. :)

Thursday, February 27, 2014

CAUTION: Hipsters Driving

Yes, it is true. When they graduate from a fixie to a car, there is an actual car company that is trying to get them all to themselves, Honda. Although they are not the only ones, Scion for example, this commercial sings to them like none other.

Something I have seen in L.A. is people putting neon lights on the frames of their fixies to ride around at night. It actually looks cool and futuristic, sort of like Tron, and makes it safer to drive at night.

Will I ever do this? No. Do hipsters do this? Yes.

The commercial has a scene where the Civic has neon lights plastered all over the sides of it driving at night, making it very obvious who is driving this type of vehicle.

Coincidence? I think not!

It also has your prototypical hipster with plaid button ups, tight pants, nerdy but sheek (shabby sheek) appearance, the cool kids who don't follow trends (although this is a trend), and the oddly unique individuals who just can't seem to find their niche.

Honda is letting the underground world know that there are hipsters everywhere; just look for our newest Civic and you will find them. 

Tuesday, February 4, 2014

Smellcome to Manhood

Before I start, these Old Spice commercials are HILARIOUS and I advise you watch them first......... I'll Wait

http://www.youtube.com/watch?v=8M-sAPobpfY

Funny right?

Well if you did not watch them, it's o.k. but, you should.

Anyways, for a while Old Spice has been putting up some funny content in their commercials. The one that I could think of right off the bat is the one of the dude riding a horse backwards on the beach with gold coming out of his eyes, or something like that. These new Smellcome to Manhood commercials are a bit different, but just as funny.

In these new series of ads from Old Spice it shows moms across the world losing their sons; not losing them to war or out at sea, but losing them to Manhood. These stories, accompanied by a hilarious song called the Mom Song, show how easy it is for mothers to lose grasp of their little boys.

This is due to an epidemic of manlier smelling body spray, shampoo/body wash, hair products and whatever else it is this company is putting out.

Obviously, this is not a real epidemic; rather a way for Old Spice to let the public know that yes, they are still the scent women know to be "manly" and that all their little boys who are using them are being treated as such.

These commercials do not say anything about the way the soap destroys bacteria, or how their deodorant lasts all day.

Rather, they put a catchy tune behind a funny series of commercials to demonstrate the lifestyle accompanied by using their products and all the benefits that arise from smelling like an Old Spice Man. By doing this they have created a following on all social media outlets, especially for the younger demographic who are on all aspects of social media.

Brilliant choice of using these little "stories" to get the word out that yes, you can be a man IF you buy our products.

Monday, February 3, 2014

#AmericanImport

Most people watch football because they are huge sports fans; others watch it because they have a spouse or friend that likes the sport. From a marketing perspective, it is fun to watch the Super Bowl because of what is on the screen while the ball is still-the commercials.

These commercials are expensive to say the least, but when the whole country and lots of the world are watching it is a small price to pay to get noticed globally for what you have to say.

Chrysler put on a commercial with legendary artist Bob Dylan for the XLVIII game, and it came out sounding very patriotic. (Sorry Patriots for not making it!) In this commercial it goes onto explain that Chrysler is back; not in a sense that they are going to try and start over, but they are trying to be once again a Super Player in this car manufacturing field, one that has seen the American output slowly and consistently decrease.

They are saying that everywhere, every country, every culture is defined by what they produce. For example, the had to say that the Swiss are excellent watch makers and the Chinese are superb at phone manufacturing. Both of the statements are correct, and what they had Dillon say about Chrysler was very refreshing for Americans, especially those who live in Detroit.

They stated that USA's inept ability to produce the best cars on the market can be seen with their new 200 series model. They also wanted to let the world know they are back on top of things, and just like the rest of the world with their specialties, let America become the dominant force in vehicles again, beginning where it all started.

In our economy we need more exports, because lets face it, we import almost everything! So like the add is saying, the world needs to start buying from us, start purchasing American made products, or
#AmericanImport

http://www.youtube.com/watch?v=KlSn8Isv-3M