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Tuesday, March 18, 2014

1% is only 1%

Capital One has this new Quicksilver card that "awards" its' users a whopping 1% cash back option on all their purchases.

Hello!!!!! Am I the only person that went to basic math class!

ONE percent is almost nothing!! Capital One comes hard at you saying that it unlimited and how cash back will be applied to any purchases being made. This is all fine and dandy, until you look how much the apr will be and how much of a difference it will be.

This is content marketing because although they are letting the consumer what they do specifically, or how Quicksilver differentiates this card from other cards, they are selling this lavish lifestyle that could be obtained if you use this card.

They let the consumer know that with this celebrity endorsor and a couple huge purchases to make the cash back actually mean something, this card is going to change their lives for the better. How will they do this? They can't, its an empty promise that is just going to get whoever uses the card more bills at the beginning of the month.

Story Selling at its best. capitalone.com/quicksilver

Thursday, March 13, 2014

Aren't you tired of that dude on t.v. that is always yelling about going back to school and how lazy you are and how much you suck at life and how cool he is because he has a sideways hat. 

Well, you are not alone my friend, I also am sick and tired of that fool on t.v. talking about how great life will be as long as you go back to school with Everest. 


I am actually surprised that there is not a .com at the end of this, because it is a trade school after all; and these are about as much money as you would pay at a private university. 

I am tired of these little commercials they run because it makes it seem like going there and graduating is so simple and that anyone can do it. False. Some people just do not test well, or can not handle authority so going back to school is not the right fit for them. I also do not like the fact they promise a better future as long as you go back to school, and how simple it will be as long as you pick up the phone and call!

They do not let you know, however, that you need to put in countless hours of studying, to go along with more stress than you are used to, while you are getting sped through these courses not a person but just another paycheck for them. You still have to pass the classes and get through school, and then you have a better CHANCE of getting a job. Nothing in life is guaranteed, not even after completing this trade school.

I wish they would stop targeting people are easily susceptible to making these snap decisions and who think that as long as they become part of the Everest family, they will have a much better life. 


Tuesday, March 11, 2014

Really??? Aprons???

I understand the analogy Progressive Auto Insurance is trying to convey here; that they never quit the job early like every other person who works anywhere else besides in a cozy little cubicle.

Hello!! You all work in an air conditioned office where if you did wear an apron you would be ridiculed and thought of as a weirdo and probably asked to go home.

You are nothing like people who work anywhere with an apron, so do not try and compare yourselves to them unless it is a comparison of how much you hate paying for car insurance! Which by the way should be an optional expense and not mandatory to have. I am speaking on behalf of everyone else who has NEVER gotten into an accident, yes, the people who actually paid attention in driving school.

And yes, Flo is the perfect example of a "dramatic flourish", and being "glamorous"; which brings up my last point.

You do not need to work hard because people NEED your service. It is a simple business that requires no heart or soul but the exact opposite; being robots making the uber rich even uber richer!


Monday, March 10, 2014

Framily or Frenemy? How to successfully use a pyramid scheme

So Sprint has this new thing they are doing called  the Framily plan. I know, stupid right; what is this fourth grade phone planning now? Anyways, check out their commercial. 

So it's really only 25 bucks a month? Well yeah, after you sign up at least seven people, and after the second billing plan; that is of course, after you sign up seven six different people for their company!

This is basically a pyramid scheme being rubbed in the faces of people who are addicted to phone technology by promising a better tomorrow, (lower monthly payment), as long as they get more people under their belt. 

Also, they only give you ONE gigabit of data, which is nothing now-a-days when downloading apps is easy and only takes about a minute. But do not fret smart phone users because you can also "customize" your plan so you could get unlimited or THREE gigs of data. Of course customize really means that you will not pay the glorified $25 a month but up to $45 in order to keep up with social media.

Also, I do not like how they do not talk about their service; from what I saw on Youtube, which is not credible just people given voices, is that they do not come anywhere near the other top providers when it comes to reliability and customer service.

Lastly, I saw one of the ads which stated at the end that best way to use this plan was to buy a smart phone from them. Obviously, this is not unlike any other provider or carrier, but it just ticks me off that they have the gall to say their plan, which only gives ONE gig of data should be used on a smart phone which has the capacity to use about hundred times that in a single day. (OK maybe not a day) But do not fret yet again, they offer payment plans for these phones that take two years to pay off.

So I ask you; is this a pyramid scheme that frenemies would use, or your supposed "Framily"?

Friday, March 7, 2014

Technically, it is NOT always friday


I'm sure by now, most people have heard of the chain of restaurants called TGI Fridays. (If you haven't than you should get out more, go meet some nice friendly people.)

Anyways, their slogan or tag-line is, "In here, it's always friday", which is actually a great saying to have.

Most people that work 9-5 Monday-Friday beg for the weekend to come, or at least Friday night. This is because they don't have work, and when you don't have work you free yourself up, and when you free yourself up you have a better time, and so on and so on.

There promise to every patron that steps foot in that door is that no matter what day of the week it is they will do their absolute best to ensure that while you eat at their establishment your time there will be awesome. Great times are always BREWING there - get it - which makes it a lot easier to unwind from the pressures of everyday life and just have a grand ol' time.

So even though their statement of everyday being Friday is technically false, I like how committed they are to treating everyday like it is the beginning of the weekend and how much energy is spent making every customer feel like they are on a little vacation.


Who Wanna Drink !


Beer can be drunk out of almost anything; believe me I have had my fair share of funky cups I've sipped this golden elixir from. 

But if you are still a romantic person, one who still believes in taking their time and doing things right then this commercial speaks to you. No one takes this much time making a cup, not even those celebrated birthday cups people design on your birthday. 

Although this does not mean the beer is good by any mean, it offers a promise to the drinker of this beer that even if you do not like the brew or even like drinking out of a chalice, this beer will make you look more sophisticated and romantic. It ain't a bier that says light at the end; it's bold yet stylish, and selecting this beer will make it almost impossible for women to say no to such a suave/sleek man. 

Next time I go out to a bar, I will order one of these beers as long as I could drink out of a chalice and as long as I make sure women are watching in order to get them to think I am a romantic. :)