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Thursday, February 27, 2014

CAUTION: Hipsters Driving

Yes, it is true. When they graduate from a fixie to a car, there is an actual car company that is trying to get them all to themselves, Honda. Although they are not the only ones, Scion for example, this commercial sings to them like none other.

Something I have seen in L.A. is people putting neon lights on the frames of their fixies to ride around at night. It actually looks cool and futuristic, sort of like Tron, and makes it safer to drive at night.

Will I ever do this? No. Do hipsters do this? Yes.

The commercial has a scene where the Civic has neon lights plastered all over the sides of it driving at night, making it very obvious who is driving this type of vehicle.

Coincidence? I think not!

It also has your prototypical hipster with plaid button ups, tight pants, nerdy but sheek (shabby sheek) appearance, the cool kids who don't follow trends (although this is a trend), and the oddly unique individuals who just can't seem to find their niche.

Honda is letting the underground world know that there are hipsters everywhere; just look for our newest Civic and you will find them. 

Tuesday, February 4, 2014

Smellcome to Manhood

Before I start, these Old Spice commercials are HILARIOUS and I advise you watch them first......... I'll Wait

http://www.youtube.com/watch?v=8M-sAPobpfY

Funny right?

Well if you did not watch them, it's o.k. but, you should.

Anyways, for a while Old Spice has been putting up some funny content in their commercials. The one that I could think of right off the bat is the one of the dude riding a horse backwards on the beach with gold coming out of his eyes, or something like that. These new Smellcome to Manhood commercials are a bit different, but just as funny.

In these new series of ads from Old Spice it shows moms across the world losing their sons; not losing them to war or out at sea, but losing them to Manhood. These stories, accompanied by a hilarious song called the Mom Song, show how easy it is for mothers to lose grasp of their little boys.

This is due to an epidemic of manlier smelling body spray, shampoo/body wash, hair products and whatever else it is this company is putting out.

Obviously, this is not a real epidemic; rather a way for Old Spice to let the public know that yes, they are still the scent women know to be "manly" and that all their little boys who are using them are being treated as such.

These commercials do not say anything about the way the soap destroys bacteria, or how their deodorant lasts all day.

Rather, they put a catchy tune behind a funny series of commercials to demonstrate the lifestyle accompanied by using their products and all the benefits that arise from smelling like an Old Spice Man. By doing this they have created a following on all social media outlets, especially for the younger demographic who are on all aspects of social media.

Brilliant choice of using these little "stories" to get the word out that yes, you can be a man IF you buy our products.

Monday, February 3, 2014

#AmericanImport

Most people watch football because they are huge sports fans; others watch it because they have a spouse or friend that likes the sport. From a marketing perspective, it is fun to watch the Super Bowl because of what is on the screen while the ball is still-the commercials.

These commercials are expensive to say the least, but when the whole country and lots of the world are watching it is a small price to pay to get noticed globally for what you have to say.

Chrysler put on a commercial with legendary artist Bob Dylan for the XLVIII game, and it came out sounding very patriotic. (Sorry Patriots for not making it!) In this commercial it goes onto explain that Chrysler is back; not in a sense that they are going to try and start over, but they are trying to be once again a Super Player in this car manufacturing field, one that has seen the American output slowly and consistently decrease.

They are saying that everywhere, every country, every culture is defined by what they produce. For example, the had to say that the Swiss are excellent watch makers and the Chinese are superb at phone manufacturing. Both of the statements are correct, and what they had Dillon say about Chrysler was very refreshing for Americans, especially those who live in Detroit.

They stated that USA's inept ability to produce the best cars on the market can be seen with their new 200 series model. They also wanted to let the world know they are back on top of things, and just like the rest of the world with their specialties, let America become the dominant force in vehicles again, beginning where it all started.

In our economy we need more exports, because lets face it, we import almost everything! So like the add is saying, the world needs to start buying from us, start purchasing American made products, or
#AmericanImport

http://www.youtube.com/watch?v=KlSn8Isv-3M