Who doesn't love this guy? I mean, I have no idea who he is or why Dos Equis picked him for the spot, but who cares these commercials are fun!
they said his enemies list him as an emergency contact? Who thinks of stuff like this?
anyways, I love how not once do they mention the beer brewing process or how magnificent it tastes, or how well it goes when making a Michelada. My fellow Latinos will know what that is.
this is content marketing at it's best, using the popularity of this man and his awesome beard to sell this product.
story selling 101.
