http://www.youtube.com/watch?v=u2HD57z4F8E
After learning of this incredible, possibly a once in a lifetime, story I realized that it does not matter where inspiration comes from as long as we do not let that inspiration go to waste.
This young man has had to deal with negativity and doubt his entire life because of a physical impairment. However, he did not let the fact that he is DEAF be his reason for quitting; he made it so that it would actually make him a stronger individual because he would have to try just a little harder at everything.
Coleman's been deaf his entire life so one could say he is "used to it", but that still does not make up for the fact that he cannot hear what is going on in his physical surroundings. Again, he does not let this unfortunate disability disable him in any way.
With the help of Duracell batteries he gets power to the tools that aid him along his life, his hearing aids.
This is a prime example of Content Marketing; selling not only the batteries, but the story that goes along with it as well. In order to distinguish themselves from other battery makers, Duracell differentiates themselves by showing how much their product impacts the lives of everyday people, including deaf NFL running backs.
